It's said that we love only those organisations that capture our imaginations. And they do this by telling their stories in clear and compelling terms.
Successful organisations are those in which there is visible and coherent leadership and in which everyone—customers, suppliers, shareholder, the wider community—knows where that organisation comes from, what it stands for and where it’s going.
Regular, managed, consistent, open and honest communications with all stakeholders—communications designed to support strategy and business objectives—are fundamental to success.
In a world in which brand equity, intellectual capital and reputation are increasingly vital sources of competitive advantage, the role of external communications is to ensure that all stakeholders understand the organisation’s values and capabilities.
Successful internal communications need to be just as disciplined, structured and consistent as external communications. Employees can make the maximum contribution only if they understand what is required of them and how they can make a difference.
So, whether you’re about to launch a brand refresh, need to communicate a change management initiative, are revising your strategy, are considering an acquisition or are just doing business as usual, RobinsonHenry can help.
And we can help by developing a communications strategy that uses the appropriate media—face-to-face, print, internet—to get your key messages to the right audiences at the right time.